Parramatta,
NSW 2150
Top performing Experience Design Leader with a passion for the creative process and technology.
In my 11 years of design experience, I have worked in multiple countries with various multicultural design teams.
Working in both agency and client side, I have managed projects for clients from domains including government, finance, education, automobiles, health care, aged care, and data science. I have experience providing CX, UX and service design solutions by working with Waterfall and Agile methodologies.
My skillsets include sketching, business and user requirement gathering, qualitative and quantitative user research, persona and user journeys, IA and workflows, conceptual design, wireframing, prototyping, usability testing, team leadership, mentoring, coaching and training.
I believe in a collaborative work environment and leveraging the team’s knowledge and skillsets for collective growth.
• 11 years of experience in UI/UX design for digital products including software and complex web based applications.
• Facilitated stakeholder interviews and workshops to review and document business processes and analyse expected business outcomes.
• Experience in evaluation of products on navigation, presentation, interaction and content heuristics and creating and building new features accordingly.
• Managing and conducting quantitative and qualitative customer research (high and low fidelity prototype testing, contextual enquiries and ethnographic research) and usability testing to define, design and measure success of assumptions and outcomes and continuously incorporating feedback.
• Experience working with agile methodologies in multi-disciplinary teams involving developers and designers with a collaborative and continuous mutual improvement mindset.
• Experience in mentoring and coaching young designers on UX skills and design thinking and implementation.
Responsibilities: Implementing UI/UX best practices to develop effective and cohesive digital solutions. Championing new ideas and design approaches. Gathering business requirements by conducting workshops and interviews. Creating task flows, wireframes, and low fidelity and high fidelity prototypes. Conducting user research and usability testing. Achievements: Successfully optimized the “Transactional Account Origination” as-is flow reducing 44 screens to 17 screens and reducing the overall time to originate an account from 1 hour to 15 mins. Designed new screens based on usability best practices. Facilitated usability testing workshops to validate new designs. Mentored 5 senior human factors specialists: Setting up functional goals, guiding for both personal and professional development.
• Review and redesign of a responsive housing finance company website • Design of a responsive online shopping website • Smart Home Application Concept • Hero Ridestat: Mobile-Vehicle Interaction Application • Hero Product Mobile Application
Creatacts.com is a startup initiative to get all creative professionals at one platform. It aims to capture the $12b design communications industry around the world and enable clients to customize and build their project teams based on project and budget.
An initiative for serving the design community to get the design practitioners together for knowledge sharing and training young minds.
• Trend research and prediction by conducting user research workshops and interviews across the country and implementing insights in new designs. • Development of design policies and design inferences for styling of vehicles. • Development of the new branding policies for the new brand HERO MotoCorp.
• To lead a team of 10 engineers and technicians for development of ultra-low-cost 2 wheelers and its interaction with riders. • To conduct User research for analyzing trends and user behavior. • To adapt and teach innovative ways of generating breakthrough ideas for reducing costs. To work with the team to develop a working prototype using different materials and technologies.
Sitback is a human-centered design and development agency based in Sydney who provides Experience design, (Customer experience, User experience, service design) and dedicated support and optimisation services to customer-focused organisations across Australia. They have a broad category of clients ranging from Government, education, finance, retail, and not-for-profit organisations.