I took the lead in redefining the app’s information architecture and navigation system to create a more seamless and intuitive user experience. Working closely with cross-functional teams, I developed clear guidelines for navigation components and refined the overall structure to improve usability and accessibility, ensuring the design aligned with both user needs and business objectives.
I led the design efforts to enhance security while maintaining a seamless user experience. Collaborating with cross-functional teams, I developed user-friendly authentication flows that balanced security requirements with accessibility, ensuring the solution was both intuitive and aligned with business goals.
As the Director of Experience Design on the People’s Choice Credit Union project, I led the service design efforts, driving customer-centric solutions that elevated the user experience across all touchpoints. I collaborated with a multi-disciplinary team to deliver strategic design outcomes, aligning our work with business goals and enhancing the overall service experience for members.