Hi!
I am Saurabh

I specialise in partnering with innovative companies and startups to craft successful, polished, and user-friendly websites and apps that capture the hearts of millions worldwide.
Formal design education...
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Professional
experience
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Design
Leadership
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Design
Mentoring
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UX/UI

Customer Experience

Service Design

Design Leadership

You're in safe company

Recent Case Studies

MyBupa IA And Navigation

I took the lead in redefining the app’s information architecture and navigation system to create a more seamless and intuitive user experience. Working closely with cross-functional teams, I developed clear guidelines for navigation components and refined the overall structure to improve usability and accessibility, ensuring the design aligned with both user needs and business objectives.

Bupa Multi-factor Authentication

I led the design efforts to enhance security while maintaining a seamless user experience. Collaborating with cross-functional teams, I developed user-friendly authentication flows that balanced security requirements with accessibility, ensuring the solution was both intuitive and aligned with business goals.

People's Choice Credit Union: Member's Experience and Service Blueprint

As the Director of Experience Design on the People’s Choice Credit Union project, I led the service design efforts, driving customer-centric solutions that elevated the user experience across all touchpoints. I collaborated with a multi-disciplinary team to deliver strategic design outcomes, aligning our work with business goals and enhancing the overall service experience for members.

Testimonials

"What a great start you have had accomplishing so much in such short time! You've tackled many complex projects & tasks with continued excellence, helped deliver positive customer outcomes while meeting all business needs - working around many technical limitations, strict deadlines & business requests. I’ve witnessed your amazing empathy for your colleagues as well as our customers - all the hallmarks & signs of a truly great designer. Your contribution to the chapter is greatly appreciated & we're very happy to have you as part of the team!"
Justin Young
Chapter Lead: Experience Design, Optus
"Saurabh's calm demeanour and positive attitude make him an excellent addition to our squad. During Future Mobile, he was able to manage tight deadlines and changing scope on a high profile, high importance project. His dedication to quality and high standards led to the delivery of a 12.5% increase in add-to-cart and 7% increase in overall conversion. His work has been integral in Postpaid achieving our OKRs this year. Fantastic work mate!"
Anthony Lown
Associate Director, Digital sales, Optus
"Saurabh is an absolute asset to the Chapter and Core 2.0 project. He's calm and measured with his approach. He thrives on exploring the detail and keeps the customer at the centre of everything he does. Looking forward to seeing Saurabh excel on Core when we can get the appropriate resources Saurabh has been an absolute super star the last few months. Being put on Core, a project that is so dysfunctional, by himself with an overwhelming amount of work to do. He's really risen to the challenge having most recently presented to Kelly with a calm and measured manner. Well done mate."
Frankie Balfour
Chapter Lead: Experience Design, Optus
Your early myBupa/BK research sparked a lot of great collaboration and really helped the integration Saurabh. We ended up doing about 8 usability tests with 350 participants over a short time! Got some great insights that shaped a 'better' experience. Still not perfect, but would've been a disaster otherwise.



Amy Cleary
Experience Design Lead: Bupa
I'd like to take this opportunity to recognize Saurabh Karwal for his support on the delivery of Future Mobile Plans a very big initiative. This activity has been outstanding for Optus for de-coupling the device and plan model where plans will be of no lock in contract with device over payment term. Saurabh took on the responsibility to complete all the required mapping work with due diligence under the new designs including Promotions and device subsidy requirements and provided all support during the key milestones of the project His contribution under the new infrastructure build , testing , new circuit build and testing and migration is highly commendable . Saurabh worked with all stakeholders to make the planned rearrangement a success from start up to the end.
Asma Mohammed
Product manager, Optus
As a UI designer, I believe that truly beautiful interfaces can only be built upon a strong foundation. To phrase that in a way that most can understand, Saurabh is the delicious pizza base onto which I can sprinkle my toppings. People will often compliment the flavours of the toppings, and perhaps even wrongly define the pizza itself by them, but it is the base that holds the whole experience together. I've worked with many UX designers in the past, and rarely do they have the same level of aptitude that Saurabh has. He is a passionate designer who is keen to get stuff done and fun to work with. I've enjoyed my time working with him and look forward to more projects in the future. I'd encourage him to continue being himself. In an environment where sometimes the easiest option is to not say anything, there are voices like Saurabh's that are vital to our learnings. Keep being the voice of the customer, and speak up if you see something!
Joshua Cortese
Senior product designer, Atlassian
- It's been a great pleasure to work with you on and off as the year went on, from our infamous sessions on the many iterations of the families prop, little tweaks and reviews of payment-over-time accessories and second service cross-sell, and now on Core2. I've always been happy to be working on a problem alongside you - Very strong on teamwork, communication, and good sense of humour while tackling challenging work - Strong customer focus and championing use of user-testing and experimentation to find the best approach, rather than letting the loudest voice in the room decide the path forward
Emily Mackey
Associate director, digital Product Management, Optus
Working with Saurabh is always a pleasure. He is always approachable and knowledgeable. He has a great way of communicating complex principles in a way everyone is able to understand. Saurabh's UX learning session was highly valuable and insightful.
Kerry Lambret
Chapter Lead, Digital analytics, Optus